Immortal Store is a Detroit-based streetwear brand built on the belief that true creativity never fades.

Founded in 2024 by Louis Jackson (creatively known as Bo404) — a multidisciplinary artist, music producer, and designer — Immortal Store blends retro-inspired fashion with bold visual design. The brand’s mission is to create timeless streetwear that speaks to individuality, culture, and creative expression.

For Bo404, fashion has always been more than clothing — it’s a form of communication without words, a way to show the world who you are before ever speaking. Creativity, to him, is storytelling in its purest form, and every design, whether stitched into fabric or recorded in sound, carries a narrative. That belief fuels every piece of apparel and every beat of music he creates.

His creative journey began in music, where sound served as his first language of expression. This path led him into graphic design, where visuals became an extension of his storytelling. Clothing design became the next evolution — merging sound, imagery, and style into wearable art that tells a story the moment you put it on.

Immortal Store is the result of that fusion: a brand shaped by music culture, vintage aesthetics, and fearless creativity. Each piece is designed to reflect identity, convey meaning, and tell a story — built to last, built to speak.

Immortal Store stands as a symbol of bold self-expression — where art, sound, and style collide to create something timeless. This is more than streetwear; it’s a creative movement rooted in individuality, storytelling, and fearless design.

From exclusive fashion to boundary-pushing music, Immortal Store is shaping a future where art never dies — it reinvents itself.

Stay connected for upcoming apparel drops, original music releases, and new ways to live forever through art, style, and sound.

Immortal Store. Live Forever, Forever.